Attention New York ladies! In just a few months, the city will offer something new in the way of lingerie. Journelle, the 2,000 square foot lifestyle lingerie store, is slated to open this December in the Flatiron district. With a focus on sophistication and quality, Journelle seeks to provide an experience for the modern woman who views her lingerie as not just a necessity, but an indulgence.

With over 40 brands including Araks, Elle Macpherson, Huit, and Mimi Holliday, Journelle will stock products from every day basics to more intricate and sexy sets. All of these will be delicately placed in drawers in a clean, chic space. Other details of the store include spacious fitting rooms, elegant wrapping, and a seating area for shopping companions. Journelle, from the French word for daily, will be the new source for your daily luxury. Stay tuned for more information!