The Nipple Bra

We’ve mentioned quite a few different types of nipple covers on The Lingerie Post, but for some reason they were always about playing down the nipple-area. Well, the bra Wonderbra is launching in Paris, France, is doing anything but that. The bra is designed to give the illusion of erect nipples (l’illusion de seins en érection — got to love it more in French).

Anyway — I actually think this is interesting. I mean — I like the whole bra-less look, but it’s just not realistic on certain occasions. There’s just one little thing: it’s been done before! Oh well — I suppose the marketing budget Wonderbra has (apparently they’re a Sara Lee brand, oh my) will be the difference between top or flop in the nipple bra area…

Big thanks to Polly and Libération (in French).