Pfiff Launches Online Store

We’ve talked about the glory of the Pfiff line at The Lingerie Post before. And now, we’ve learned they have their own full online boutique at Star Boudoir.

The Pfiff collection began in 2002 in New York City and was first started as an importer of Italian corsetry. Of course, the company grew quickly and began expanding into a full line of lingerie – one that’s popular both for its relatively low price point and subsequent excellent value (bras run from $40-$80).

Their bras are infamous for tight bands that give eye-popping cleavage without sacrificing comfort. That said, I still wouldn’t play tennis in one. I might, however, be willing to show off their panties under a short racquet skirt;