New moms are sexy in HOTmilk

I found some beautiful new breastfeeding bras! I love finding these lines so that women don’t have to resort to ugly nursing bras anymore! HOTmilk, “Sinfully Sweet and Sexy Maternity Lingerie,” has a small but pretty new line for 2007. The website reads:

Women can wear beautiful lingerie their whole lives, so why is it that when they become pregnant, all they have to choose from in maternity is black, white and if you’re lucky, baby pink, blue, and BEIGE!

Pregnancy and being a mum are challenging times in a woman’s life and wearing brown lingerie certainly doesn’t do anything to help lift her spirits. This is a time when, more than ever before, she needs to feel special and sexy.

Look at this sweet “Cherry Bomb Chic” set with those scalloped edges! Of course I’m happy for any pretty maternity lingerie line. However, the thing that really sets HOTmilk apart is the company’s devotion to breastfeeding, which seems to have become less and less common in recent years. Of course, they are doing their part by making it easy to be a sexy new mom! On the website, you can read stories from women who have been there and links to support groups.

HOTmilk hope also that as a result of our campaign, we will be helping to promote breast-feeding and elevate its importance. Essentially HOTmilk reinvents and redefines breast-feeding by showing just how much mischief a breast-feeding mother can get up to!