Gemma Atkinson to be replaced by La Senza?

According to both our ‘forum elf’ Shammy and mad.co.uk, La Senza’s curvy celebrity lingerie babe Gemma Atkinson will soon be replaced! For their autumn/winter advertising campaign, La Senza is said to be looking for a new celebrity face (and body!). One of the reasons for their short term partnership with Gemma is surely the “internet-effect”. The more bigger names they can get in La Senza lingerie, the more the photo’s will cruise the net, and the more viral their campaign will get.

As an illustration to this short blurb, the photo’s of Gemma for La Senza’s spring/summer campaign. Enjoy!

I hope they go with a curvy model again. These photo’s look very sexy if you ask me! If you have a suggestion as of who the next La Senza face and body could (or should!) be, let us know on the forums!