It’s not easy for a new swimwear label to position itself in the market, but it seems like Brian Fitterer found a perfect way of drawing attention to his hot new brand: 1690 Swimwear. The 1690 pieces are a whole line of bikinis inspired and modeled after some of the hottest bodies in Hollywood. The suits, named after celebs such as Jennifer Lopez, Scarlett Johansson, Paris Hilton, Kendra Wilkinson, Angelina Jolie, Britney Spears and Eva Longoria, are designed with the star’s body type in mind. Women with identifiable similarities with the star can replicate their style and flaunt their own best features! You know what’s great? These are mixable too, so you can get the Jennifer top with the Eva bottom, if you catch my drift!

Sizing is a bit exclusive, from XS to M, but prices are not. The pieces start at about $115 and go up to $140, which is very reasonable for quality swimwear like this. I don’t have details on where you’ll be able to try these on in the boutiques, but you can get them straight from the 1690 website’s shop!

I’m looking forward to checking one of these out myself — but give me some time as I’m not a millionaire yet. In the mean time take a look at all the 1690 pieces right here.