Swoon: handmade lingerie proves that sexy can be comfy!

Earlier this month, we brought you information about handmade lingerie. One your favorite designers was Swoon, so we decided to get a little more personal with an interview! The individuals who make up Swoon prefer to remain personally anonymous and told me during the interview that “we are our pants,” which really shines through. They even rejected an offer to put their own pictures up here so that they could get a collage of their beautiful pieces up here instead! I’m so taken by their dedication to their craft and the love they clearly have for what the beautiful things they make!

Here’s a little excerpt, read the full interview right here!

There are three of us at Swoon – between the three of us we cover all genders (not difficult!) and we also try to cover all ‘attitudes’: that’s a bit more challenging, but we like to think we’re quite attitude-savvy, and we’re doing what we can to make our products ‘inclusive to all’. Ha! That may seem a little strange when we’re talking about underwear, but we have a pretty symbiotic relationship with our pants: we are them and they are us! – and we believe that’s as it should be.

The Swooning process was pretty organic – as is usually the case with a warm-blooded business (i.e. no one sat down at a desk and planned it!). It started with one pair of pants that was so admired and clamored after that it quickly led to another. It was one of those ‘this is just for me’ things that grew into ‘okay, this is for me, but I’ll let my friends join in’ and then to an ‘alright friends of friends too’ situation, and then to Etsy!

Read on here!