Windy City Wonder


Isabella Lingerie LogoI am always on the lookout for new great new sites. While researching my upcoming bridal piece (stay tuned), I stumbled upon Isabella Fine Lingerie. Open since 2000, this Chicago-based store claims to be home of the Boobologist! Word on the street says she’s amazing at identifying your true bra size, just by looking! Not in the Chicago area? You too can “get sized up” by sending in a photo of yourself and letting the Isabella In-Store Photoboobologist tell you your true size. Not sure you are a believer? She even sends you a coupon for $10 to test her work!

The Isabella site is easy to navigate and includes great extras like wardrobe solutions and a blog. The selection of sizes was impressive and quite a selection of designers is featured including Freya,boobologist Cosabella, Parah, and a brand new to me - Undrest. According to the blog, TLP favorite, The Lake and Stars, will be arriving in the store in the near future. And if all that isn’t exciting enough, Isabella also has the largest selection of Honeydew Intimates in the world!

From what I can tell, they have great sales and even a club membership. I strongly encourage the Chicago ladies to check it out and chat about it in our forums. The rest of us will have to take advantage of ordering online.


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Reader Comments

Okay, so I admit I submitted my picture to the boobologist the other day just for the $10 coupon…but I was absolutely amazed that she was able to size me with a picture of me fully clothed! She did it very accurately, too - whereas I’ve had some fitters with actual measuring tapes try and tell me I was a 34, she could accurately tell that I am a 30, a number that is smaller than you’d guess by looking at the rest of my build, even just with a picture. Needless to say, I was impressed. And she’s super nice!