Buy at 1907 prices!

Figleaves must really have some marketing geniuses in their ranks. They’ve just launched one of the most interesting campaigns I’ve seen them do: “buy a bra and pick up a brief/panty at 1907 prices!” They say:

“To celebrate 100 years of the bra we have teamed up with some of our favourite lingerie brands who work with Lycra to offer you a brief or thong at 1907 prices when you buy a bra from one of our featured collections.”

These selected collections are pretty great! We’re talking Triumph, Charnos, Lejaby, Lepel & Passionata (too bad some of these are only available on the UK version of the Figleaves website!). The discount is just as great. Figleaves decided to reduce the prices of the briefs to a mere 2% of their price today. Briefs are about $0.50 if you get the matching bra — at full price .