Interview with Jo Lynch of Bela’s Dead

We love Bela’s Dead, the new Lingerie brand created by Manchester born designer Jo Lynch. Jo’s combination of delicate silk fabrics with the extra-ordinary story-telling artwork by Finnish illustrator Klaus Haapaniemi has received praise all over the lingerie world, and is finding its way into the most exclusive lingerie boutiques. We had a short talk with Jo Lynch about her brand and her personal look on lingerie and fashion.

The complete interview can be read right here in our interviews section.

A small excerpt:

“I’m not ambitious in a commercial way, or I wouldn’t have designed something as personal as Bela’s Dead, which has a very distinctive style and is not going to be for the mainstream. Actually I didn’t think about my market – or even pause to find out if I had one… but luckily there are girls out there who totally get it. They want to wear something that reflects their alternative tastes – but made to a high end standard. That’s what I love most – when a girl from Geneva or Berlin contacts me, so excited to have found her ’soul lingerie’. Some talented females like Karen O from the yeah Yeah Yeahs and Dita Von Tees have also found the brand to their taste…which is really wonderful.”

Read the whole interview here.