Interview with Jo Lynch of Bela’s Dead


Jo Lynch of Belas DeadWe love Bela’s Dead, the new Lingerie brand created by Manchester born designer Jo Lynch. Jo’s combination of delicate silk fabrics with the extra-ordinary story-telling artwork by Finnish illustrator Klaus Haapaniemi has received praise all over the lingerie world, and is finding its way into the most exclusive lingerie boutiques. We had a short talk with Jo Lynch about her brand and her personal look on lingerie and fashion.

The complete interview can be read right here in our interviews section.

A small excerpt:

“I’m not ambitious in a commercial way, or I wouldn’t have designed something as personal as Bela’s Dead, which has a very distinctive style and is not going to be for the mainstream. Actually I didn’t think about my market - or even pause to find out if I had one… but luckily there are girls out there who totally get it. They want to wear something that reflects their alternative tastes - but made to a high end standard. That’s what I love most - when a girl from Geneva or Berlin contacts me, so excited to have found her ’soul lingerie’. Some talented females like Karen O from the yeah Yeah Yeahs and Dita Von Tees have also found the brand to their taste…which is really wonderful.”

Read the whole interview here.


Get The Lingerie Post in your mailbox!

Subscribe to the Lingerie Post and stay up to date of all our news... We'll deliver our entries directly in your mailbox! You'll even be entered automatically in our season-competitions to win free lingerie!

Enter your email address:

Yandy Lingerie

We're currently giving away:

We love to give things away to our readers. At all times, you can sign up for free lingerie, swimwear and accessories, we're always giving things away! Just click the image to see how to win!
 

Information and Links

Join the fray by commenting, tracking what others have to say, or linking to it from your blog.


Other Posts
Elle Macpherson Intimates photoshoot
Buying lingerie or jewellery for Christmas

Write a Comment

Take a moment to comment and tell us what you think. Some basic HTML is allowed for formatting.

Answer this question, to show you're human, please!

Reader Comments

Be the first to leave a comment!